Pictures and Video from the Book Release
My book release party was a smashing succes and lots of fun. Thanks very much to It's A Grind manager Tim Sawdey, musical partners Bill Walker, Bob Gonzalez and Russia Saturn and organizer extraordinaire Sue L Canfield.
Press Release: The Commonsense Entrepreneur: Success Through Customer-Centric Thinking
Announcing the Release of The Commonsense Entrepreneur
Join Joel D Canfield as he celebrates the release of his newest book The Commonsense Entrepreneur
When: Saturday, October 4, 2008 7–9 pm
Where: It's A Grind Coffee House
7451 Foothills Blvd., Ste. 190, Roseville, California
Refreshments will be available for purchase
Music: Live music by the Bill Walker Trio
Book Info: An autographed copy of the 214–page hard cover book with illustrations by the author will be available for purchase for only $25 ($14.95 off the cover price.) You can order additional copies at this special price at the book release party.
The purpose of The Commonsense Entrepreneur is to provide a self–analysis checklist for entrepreneurs. When it comes to the skills we use (or would like to use) to make a living, many of us are self-taught. Often this leaves holes in our education. Some we're aware of, others, we're not. This book will help ferret out the latter and allow them to be filled in before they cause problems.
You can download a flyer (PDF) with all the details.
Diamond In The Rough Teleseminars Presents...
The Commonsense Entrepreneur: Success Through Customer–Centric Thinking
With Guest Speaker Joel D Canfield
Wednesday, October 1, 2008
5:00 pm–6:00 pm Pacific
Join us for one hour to learn how focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service, will help your business thrive.
Who Should Attend? –Solo professionals and New Small Business Operators
Customer–centric thinking is vital to service related small businesses. Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it.
Customer–centric thinking means focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service.
Know the four basic consumer needs. Get inside the minds of your suspects, prospects and clients to see how they make decisions, how they learn, and how meeting their greatest unfilled emotional need can help you succeed.
You will learn:
- The single most important thing to know about a client or prospect
- The four basic consumer needs
- How to avoid 'zero sum' thinking in persuasion
- How to achieve synergy instead of compromise
- The core of effective ethical persuasion
- How to avoid three consumer decision–making roadblocks
- How to use emotional bank accounts in permission marketing
- Why communication mirroring is important
- How most people's self-perception affects how you do business
Format: Barbara Davis, life and business coach, will have a one–on–one discussion with Joel about The Commonsense Entrepreneur.
About Joel D Canfield: Joel D Canfield, The Commonsense Entrepreneur, speaks, writes, and consults on customer–centric thinking as a primary tool for service related small businesses to reach their business goals. His topics include Commonsense Customer–Centric Thinking, Effective Entrepreneurial Etiquette, Commonsense Small Business Marketing, and Cultivating Quality Employees.
Joel has written two business books this year, 49 Commonsense Business Observations and The Commonsense Entrepreneur.
Registration: This is a Complimentary Teleseminar - Just go to Uncover Your Brilliance and click on the button below (Register!) click on Check Out and fill out the form; that's all you have to do! We'll email you the teleseminar telephone and pin number. We'll send a reminder a few days before the call.
You can download a flyer (PDF) with all the details.
Commonsense Entrepreneurship for Musicians
A free three–class series on business philosophy and psychology for musicians who want a business perspective for their music. Each class is one–hour. The full series will be presented in August.
When
Saturday, August 16 4:00 pm—Introduction to Fan–Centric Thinking
Saturday, August 23 4:00 pm—Personal Skills for Professional Musicians
Saturday, August 30 4:00 pm—Commonsense Music Marketing
Where
The Voice Training Studio
216 Douglas Blvd. Roseville, CA 95678
Presented by Joel D Canfield, The Commonsense Entrepreneur, and Bill Walker, founder of eBooksAndMusic.
Topic 1: Introduction to Fan-Centric Thinking
Even musicians must provide an excellent customer experience to thrive. This course will show how to apply fan–centric thinking to all aspects of your music business.
Topic 2: Personal Skills for Professional Musicians
So many aspiring musicians are extremely talented, but are less than perfect in one or more area when it comes to personal skills and habits. This class will act as a checklist for self–analysis to help ferret out possible gaps in the foundation of your professional presentation.
Topic 3: Commonsense Music Marketing
Traditional 'interruption' advertising is no longer effective marketing; in fact, it's actually anti–marketing in most cases. Marketing by developing relationships is the key to creating your fan base. This class shows how to combine intelligently targeted advertising with the concepts of permission-based marketing, directed word–of–mouth, and the excellence of your own business to connect with new fans. We'll discuss information gathering, good writing, the educational aspects of marketing, and when to get help instead of doing it yourself.
Joel D Canfield has been a successful small business owner and operator for over 25 years and recently won the Skorman Enterprises 'Stu Ed' Award for the Most Profitable Business Class. He is a musician and songwriter who co–founded The Northern California Artistic Achievement Awards.
Bill Walker is a successful pianist/composer and founder of eBooks & Music. He works with independent authors and musicians maintain their independence while helping them realize their artistic dreams.
2008 Summer Series: Free Business Classes in Roseville and Lincoln, California
Attend a free one-hour class this summer throughout the months of July and August. I'll be teaching my series of four classes. Please use our contact form or call Sue at (916) 390-2262 for more information or to RSVP.
Winner of the Stu Ed Award for the Most Profitable Business Class.
When and Where
Sunday, July 6th 2 pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Wednesday, July 16th 6:30 pm
River City Bank: 355 Highway 65, Lincoln, CA 95648
(map)
Monday, July 21st 2 pm
Raleys Event Center Roseville: 1915 Douglas Blvd, Roseville, CA, 95661 (map)
Topic: Commonsense Customer–Centric Thinking
Get inside the minds of your prospects and clients and see how meeting people's greatest unfilled emotional need, knowing the most beautiful sound in any language, and engaging in effective ethical persuasion can help you succeed in your small business.
Friday, July 18th 7 pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Wednesday, July 30th 6:30 pm
River City Bank: 355 Highway 65, Lincoln, CA 95648
(map)
Monday, August 4th 5 pm
Raleys Event Center Roseville: 1915 Douglas Blvd, Roseville, CA, 95661 (map)
Topic: Effective Entrepreneurial Etiquette
Manners matter! Learn why good old fashioned basics are key to customer service, how to deal with difficult customers, and why your manners are critical to success in business.
Saturday, August 9th 6 pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Wednesday, August 13th 6:30 pm
River City Bank: 355 Highway 65, Lincoln, CA 95648
(map)
Monday, August 11th 5pm
Raleys Event Center Roseville: 1915 Douglas Blvd, Roseville, CA, 95661 (map)
Topic: Commonsense Small Business Marketing
Traditional advertising is no longer effective marketing; in fact, it's actually anti-marketing. This class shows how to combine intelligently targeted advertising with the concepts of permission-based marketing, directed word-of-mouth, and the excellence of your own business to generate new business.
Monday, August 18th 8 pm
Raleys Event Center Roseville: 1915 Douglas Blvd, Roseville, CA, 95661 (map)
Wednesday, August 20th 6:30 pm
River City Bank: 355 Highway 65, Lincoln, CA 95648
(map)
Saturday, August 23rd 2 pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Topic: Cultivating Quality Employees
Good employees are vital to a business. This class discusses hiring for talent, good training practices, how to motivate, settling disputes, earning loyalty, how and what to communicate, instilling honesty, balancing responsibility and authority, and when, why, and how to fire.
Free Business Class:
Effective Entrepreneurial Etiquette
Attend a free one-hour class at Borders Bookstore throughout the month of May by Joel D Canfield, The Commonsense Entrepreneur. Joel is speaking on the topic, Effective Entrepreneurial Etiquette.
Description
Many small-business operators have a marketable skill but may need help with social skills and personal habits. Entrepreneur Joel D Canfield shows how factors like conversational ability, phone and e-mail etiquette, and punctuality can make you more effective in business.
When and Where
May 2008
Borders Fair Oaks Blvd: 2339 Fair Oaks Blvd, Sacramento, CA, 95825(map)
Saturday, May 10, 5–6pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Tuesday, May 13, 7–8pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Saturday, May 24, 2–3pm
Borders Natomas: 4750 Natomas Blvd, Sacramento, CA, 95835 (map)
Tuesday, May 27, 2008 7:30–8:30pm
Free Class:
Commonsense Customer-Centric Thinking
Attend a free one-hour class at Borders Bookstore by Joel D Canfield, The Commonsense Entrepreneur. Joel will be speaking on the topic, Commonsense Customer-Centric Thinking.
Description
Customer-centric thinking is vital to service related small businesses. Get inside the minds of your suspects, prospects and clients to see how they make decisions, how they learn, and how meeting their greatest unfilled emotional need can help you succeed.
Come learn:
- People's greatest unfilled emotional need
- The most beautiful sound in any language
- Effective ethical persuasion
Joel's consulting service The Commonsense Entrepreneur mentors service related small businesses in customer–centric thinking as a primary tool to reach your goals. He is also a co–founder of the Northern California Association of Entrepreneurs, a support community promoting self–education and cross–pollenation of ideas for entrepreneurs.
Joel has successfully operated his own small businesses during the past 25 years and worked with and for service related small businesses for 30 years. He has experience on the front line in customer service and service implementation, and in virtually all aspects of the back office.
His book "49 Commonsense Business Observations" was published the first quarter of 2008. His second book "The Commonsense Entrepreneur" will be published during the second quarter of 2008.
When and Where
April 2008
Borders Fair Oaks Blvd: 2339 Fair Oaks Blvd, Sacramento, CA, 95825(map)
Wednesday, April 9, 2008 1:30 pm
Borders Natomas: 4750 Natomas Blvd, Sacramento, CA, 95835 (map)
Wednesday, April 9, 2008 4:30 pm
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Friday, April 11, 2008 5:00 pm
Friday, April 25, 2008 5:00 pm
March 2008
Borders Roseville: 2030 Douglas Blvd, Roseville, CA, 95661 (map)
Friday, March 7, 2008 5:00 pm
Friday, March 14, 2008 5:00 pm
Friday, March 21, 2008 5:00 pm
Friday, March 28, 2008 5:00 pm
Borders Fair Oaks Blvd: 2339 Fair Oaks Blvd, Sacramento, CA, 95825(map)
Wednesday, March 19, 2008 3:00 pm
Borders Natomas: 4750 Natomas Blvd, Sacramento, CA, 95835 (map)
Wednesday, March 19, 2008 5:00 pm
Risk-Free Consultation
My goal is to help small businesses succeed, while succeeding myself. As one step on that road, I would like to offer you a risk-free half-hour consultation. Let's discuss the biggest challenge you're facing in business, your most recent 'learning experience' (some call them mistakes), or your dreams for your career and yourself. Let me convince you of my ability to understand your issues quickly and offer practical guidance to help you succeed.
My usual fee is $50 per half-hour. If, at the end of our discussion, you don't feel that I've helped, you keep your check.
Regardless, I also sincerely ask for your honest feedback, and the right, if I choose, to include that feedback here on my website and in my book (credited to you, or anonymous; your choice.)
Please call toll free (877) 771-7746 or email Book@CommonsenseEntrepreneur.com (or use the contact form) to arrange your risk-free half-hour consultation by phone, email, or letter, or if you're in the Roseville/Sacramento area, in person at your place of business.
Another Free Offer!
We'd love to give you some free advice. Just email us a question, or a description of the issue you're facing, and we'll offer some ready-to-use suggestions and the reasons behind them. All we ask is your permission to re-print the essence of the Q&A.
