Book Release
49 Commonsense Business Observations
While I'm preparing The Commonsense Entrepreneur I've released a pocket book containing some of my business philosophies.
Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it. 49 Commonsense Business Observations can help.
Business consultant Trevor Gay, author of Simplicity is the Key, has written a review of the book. Trevor says, among other kind things, "It is written, unsurprisingly in commonsense language and is full of practical tips and ideas about how you can use commonsense to grow your business and your reputation. I recommend this book highly."
Some other comments on 49 Commonsense Business Observations:
"I picked up your book yesterday and did not put it down until I had read it from one side to the other. There were so many wonderful little tidbits in there that I know will be put to good use."—E. Crowley
"As I read it, I found reminders of important interpersonal relationships that might well be useful at the meeting in which I will be participating this week. So, it's a win/win!"—B. Callison, CConsultations
"I really enjoyed the easy read and the quick ideas and ideals that were presented."—Y. Richardson, The Richardson Group
The 109-page book is only $10 plus shipping. When you purchase the second book, The Commonsense Entrepreneur, let us know you purchased 49 Commonsense Business Observations and we'll deduct $5 from the price of the new book. (No proof necessary. We trust you.)
Order Yours Now! $9.49 each plus shipping
Buy the eBook!
Download the PDF version of 49 Commonsense Business Observations right now—$2.49
You can also order online at Lulu.com. Or get it from the author in person at any Commonsense Entrepreneur event and save the shipping and handling costs.
49 Commonsense Business Observations includes:
- Why Choose Lose/Lose?
- 7 Ways to Deal With Difficult Customers
- The Most Beautiful Sound
- People Don't Buy What They Need, They Buy What They Want
- There is No Reality, Only Perception
- Marketing in Thirds
- 10 Reasons Bad Employees Don't Get Fired
- Running Beside Your Bicycle Instead of Stopping to Get On
- Napoleon Called—Your Bridge is Ready
Special Offer for Small Businesses
Give your clients a copy of 49 Commonsense Business Observations customized with your business information and personal message on the dedication page.
Buy in lots of 10 at $15 each plus shipping costs. Contact me with questions or to place your bulk order.
Special pricing on larger lots available. Contact me for more information.
Recommended Reading List
Buckingham, Marcus and Coffman, Curt. First, Break All the Rules: What the World's Greatest Managers Do Differently
Carnegie, Dale. How to Win Friends and Influence People
George, Michael L. Lean Six Sigma for Service: How to Use Lean Speed and Six Sigma Quality to Improve Services and Transactions. McGraw–Hill, 2003.
Getting Real. 37signals, LLC, 2006.
Godin, Seth. All Marketers are Liars: The Power of Telling Authentic Stories in a Low Trust World
Godin, Seth. The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
Godin, Seth. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Godin, Seth. Free Prize Inside: The Next Big Marketing Idea
Godin, Seth. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable
Godin, Seth. Survival Is Not Enough: Zooming, Evolution and the Future of Your Company. Simon & Schuster, 2002.
Godin, Seth. Unleashing the Ideavirus
Molloy, John T. Dress for Success. Grand Central Publishing, 1988.
Paulos, John Allen. Innumeracy: Mathematical Illiteracy and Its Consequences. Hill and Wang ,2001.
Peters, Thomas J and Waterman Jr, Robert H. In Search of Excellence: Lessons from America's Best–Run Companies. Harpercollins, 1982.
Strunk Jr, William and White, E B. The Elements of Style. Allyn & Bacon, 1999.
Young, Pam and Jones, Peggy. Sidetracked Home Executives
[1] Each chapter in 'The Commonsense Entrepreneur' will include suggested listening, locations, and libations to enhance your reading and learning experience. I thought it would be fun. Note: although the CDs will be custom made, I respect intellectual property; any music included will be legally purchased. I thought you'd want to know.